Tangazo — Advertising that pays everyone fairly.
Tangazo is an ad server built for African digital networks. Merchants create and fund campaigns; publishers place ad slots in their mobile apps and websites; the Tangazo team reviews every creative before it can serve and settles the money underneath it. Impressions and clicks are counted server-side, budgets are enforced in real time, and publishers see exactly what they earned.
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Illustrative interface · Swahili for announcement
What Tangazo does for you.
- 01
Merchants & publishers
Two sides on one platform: merchants buy campaigns, publishers monetise their apps and websites.
- 02
Human review
Every ad is reviewed by the Tangazo team before it is eligible to serve, keeping networks brand-safe.
- 03
Fast ad serving
A lightweight serving endpoint any app or site can call, returning the right creative for each slot.
- 04
Budgets & pacing
Campaign budgets are enforced as impressions and clicks are counted, so nobody overspends.
- 05
Settlement
The money moves underneath: merchant spend, publisher earnings and platform fees reconciled in one ledger.
- 06
Reporting
Impressions, clicks and spend by campaign, slot and publisher, in a clean real-time dashboard.
- 07
Documented API
Swagger-documented REST API so publishers can integrate in an afternoon.
- 08
Multi-tenant
Separate workspaces for every merchant and publisher, with role-based access for their teams.
Up and running in four steps.
- 1
Create
Merchants upload creatives and set budgets and targeting.
- 2
Review
The Tangazo team approves each ad before it can serve.
- 3
Serve
Publishers' apps and sites request ads for their slots.
- 4
Settle
Spend and earnings are reconciled and paid out.
Built for
Tangazo, explained.
01What is Tangazo?
Tangazo is a multi-merchant ad server. Merchants buy advertising, publishers display it in their apps and websites, and Tangazo reviews ads and settles payments between them.
02How do publishers integrate?
Publishers register ad slots and call Tangazo's serving endpoint from their app or website. The REST API is fully documented with Swagger.
03Are ads reviewed?
Yes. Every ad is reviewed by the Tangazo team before it is eligible to serve, so publishers only ever show approved creatives.